SELLING NEW CONSTRUCTION, THE STRATEGIES OF THE BEST CLOSERS
“Build it and they will come” as a success philosophy might have worked at one time, but today that approach is simply delusional.
In fact a builder can have the best location, the greatest value, the most desired standard features, a multitude of “customized options” , an expansive advertising budget and model homes decorated by Martha Stewart, Nate Berkus and Bunny Williams, but if that builder has a nit wit on-site selling that home, they are dead in the water.
Yes, there is more opportunity for any company to increase sales
by having great sales people than any other way. Companies
basically have 2 resources…. capital and people. And if their people, especially those who come face to face with the buyer, are better …they have an undeniable advantage.
In essence the quality of the salesperson is the competitive advantage for any builder and any other competitive angle is a pure crap shoot.
Therefore, in this new seminar “SELLING NEW CONSTRUCTION, THE STRATEGIES OF THE BEST CLOSERS”, Nicki covers what the top closers do differently than others.
You will learn:
*The truth connection
*Mastering the “Listen/Register/Feedback Process”
*Selling what value really means
*Creating the “Now” purchase
*Mitigating buyers remorse
*Addressing the elephant in the room
*Know what you need to know about YOU
*The best time to ask for the sale…and get it
In fact a builder can have the best location, the greatest value, the most desired standard features, a multitude of “customized options” , an expansive advertising budget and model homes decorated by Martha Stewart, Nate Berkus and Bunny Williams, but if that builder has a nit wit on-site selling that home, they are dead in the water.
Yes, there is more opportunity for any company to increase sales
by having great sales people than any other way. Companies
basically have 2 resources…. capital and people. And if their people, especially those who come face to face with the buyer, are better …they have an undeniable advantage.
In essence the quality of the salesperson is the competitive advantage for any builder and any other competitive angle is a pure crap shoot.
Therefore, in this new seminar “SELLING NEW CONSTRUCTION, THE STRATEGIES OF THE BEST CLOSERS”, Nicki covers what the top closers do differently than others.
You will learn:
*The truth connection
*Mastering the “Listen/Register/Feedback Process”
*Selling what value really means
*Creating the “Now” purchase
*Mitigating buyers remorse
*Addressing the elephant in the room
*Know what you need to know about YOU
*The best time to ask for the sale…and get it
Along with Nicki’s open programs (that are advertised on this site) Nicki works for corporations, associations and organizations of all sizes. Since her messages are geared to creating outstanding employees, her topics are relevant to all groups. She can conduct a program or seminar for a break-out session, a keynote or a dinner meeting and works with her clients in terms of emphasis, length of program, special issues and available dates.